If you own a business in your area, being in Google’s local results can make or break your sales. A local SEO audit is just a way to see how well your website and online presence work for searches in your area. It’s like a health report for how easy it is for people to find your business.
This guide will show you the main steps to do your own local SEO audit without getting lost in technical terms.
Local SEO is all about your Google Business Profile (GBP). Check to see:
Look for your business in online directories like Yelp, Yellow Pages, and local chambers of commerce. Your business name, address, and phone number (NAP) should be the same everywhere. Even a small change can hurt your rankings.
Take a look at your website and ask:
Google looks at reviews to see how trustworthy a site is. Look:
In local SEO, backlinks are still important. Links from these sites make a profile healthy:
If your competitors have strong ties to the area and you don’t, you’ll have to catch up.
Our team takes care of your SEO, social media, website, and content.
A lot of local searches are done on mobile devices. Use Google’s Mobile-Friendly Test and PageSpeed Insights to check your site. A site that is slow or hard to use loses customers and rankings.
Finally, check your position. Are you at the top of the list for “best dentist in [city]” or “plumber near me”? Use SEO tools or even do manual Google searches (in incognito mode with location set) to find out how you stack up in your area.
You don’t have to feel overwhelmed by a local SEO audit. You can find out where you stand and what you need to work on by looking at your Google Business Profile, local listings, website content, reviews, backlinks, and site performance. Regular audits, which should happen every four to six months, can help you stay ahead of your competitors and be there for your customers when they need you.
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Every four to six months is best. Think about doing audits every three months if you work in a competitive field.
Yes. Reviews help Google understand what is important to users and build trust, especially when they mention services and location.
Different directories have different NAP information. Search engines get confused by even small differences.
Yes. You can use these steps to find problems and make things better, even though agencies do more thorough audits.
They work together. Your GBP helps you show up in map results, and your website helps you get more organic traffic and sales.
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