When people say “Wix can’t rank,” they’re usually just repeating things they’ve heard before. Wix has come a long way in terms of SEO in the last few years. In 2025, it will have tools and integrations that, if used correctly, will let you compete. The problem? You need to know how to use them. If I were to build a Wix site today and want it to grow quickly without spending money on ads, this guide will show you everything I would do.
1. Learn what the Wix SEO Baseline is and how it differs from other SEO methods.
Wix is a managed website builder, so you can’t see many server-level or deep-code controls. That means:
- You rely a lot on Wix’s infrastructure, which has gotten better.
- You need to make the most of what you can control, like URLs, metadata, content, schema, and speed.
- You will have to rely more on content, structure, and smart use of built-in SEO tools.
That being said, Wix does offer:
- An SEO Setup Checklist in its dashboard. (Help from Wix)
- Native integrations for creating structured data and sitemaps. (Neil Patel +1)
- IndexNow support: new content updates are sent out automatically (Wix does this by default) (Wikipedia +1)
- An AI tools and generative visibility dashboard that changes over time to show how AI responses link to your site. (TechRadar +2, wix.com +2)
Wix takes care of a lot of the technical details, so it’s up to you to use what’s available to you in a planned and effective way.
2. Start with the SEO Setup Checklist. Get the Basics Right First
Wix’s SEO Setup Checklist should be your first stop before you start fine-tuning. (Help from Wix)
It takes you through each step:
- Give your business or website a name.
- Decide if your site is only online or also local/offline.
- Type in up to three important keywords that describe what you offer.
- You need a premium plan and a custom domain to link your site to Google Search Console. (Wix Help +1)
Before you ask for more advanced moves, make sure you finish these basic ones. Everything above them will suffer if these are weak or not consistent.
3. Keyword and Content Strategy: Don’t just think about how many people will see it; think about what they want.
Wix has tools, but you still need to plan your content well.
- Do keyword research and try to find a mix of head terms and long-tail, conversational queries. For example, “best lawn mower in Islamabad” instead of just “lawn mower.”
- Match the search intent: some people want to learn, some want to compare, and some want to buy. Your content should do what you want it to do.
- Use topic clusters by making a main pillar page and linking to it from other pages.
- Make changes to old content: Wix sites often get old without being updated. Go back, make the stats better, refresh the images, check the links, and publish again.
You can’t control every change to the server, so the quality and structure of your content are even more important.
4. You need to get metadata, URLs, and on-page changes right.
These are easy changes that often make a big difference.
- URLs and slugs should be short, descriptive, and not have any extra characters. You can change page slugs with Wix. (+2 Neil Patel +2)
- Meta titles and descriptions: Each page should have its own set of tags that are unique, descriptive, and interesting. Wix has AI suggestions for this. (wix.com +2, Neil Patel +2)
- Headings and content structure: Use H1, H2, and H3 in a way that makes sense. Don’t put too many random headers on one page.
- Alt text for images: Use words to describe the images and, if possible, include a keyword.
- Linking pages internally: Helps both people and search engines understand how your site is set up.
Wix makes sitemaps and internal linking suggestions automatically, but customizing them makes a difference.
5. Schema and Rich Snippets: Get Featured in SERPs
Wix lets you use JSON-LD schema for things like reviews, articles, events, products, and local business information. (Neil Patel +2, wix.com)
If you use schema:
- You have a better chance of being shown in answer boxes, rich results, and featured snippets.
- Your content is easier for machines to read, which is important in the AI-driven SERP environment of 2025.
Wix limits structured data to about 7,000 characters, so make sure your schema stays under that limit. (Neil Patel)
6. Speed, Core Web Vitals, and improvements to performance
You can’t change much because Wix takes care of hosting, but you still have power:
- Use simple designs instead of heavy, complicated ones that load too many scripts or assets.
- Optimize images by compressing them, choosing the right formats, and using lazy loading.
- Get rid of apps, plugins, animations, or scripts that you don’t need.
- Keep an eye on performance metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
- Use Wix’s built-in speed tools or their SEO dashboard to get ideas.
In the past, people complained about Wix’s slow pages, but their updates and improvements to their infrastructure have fixed many of those problems. (Neil Patel +2, wix.com +2)
7. Local SEO and businesses that have a physical location
Local optimization helps if your business has a physical location, like a store or office:
- Put your address, hours, phone number, and maps on your site using the “Local Business” schema.
- Put a Google Map in.
- If you have more than one branch, make pages for each location.
- Encourage and keep track of reviews on Google My Business or other local directories.
- Include geo-keywords like “in Rawalpindi” and “near Islamabad” in your content and metadata.
Wix supports local SEO as an important way for many site owners to get traffic. (wix.com +2, wix.com +2)
8. AI Visibility and Generative Search in 2025
This is where things start to change:
- Wix now has an AI Visibility Overview tool that lets you see how often your site is mentioned in summaries made by AI. (TechRadar +2, wix.com)
- When you think about Generative Engine Optimization (GEO), you don’t just want to rank; you want AI to talk about you.
- That means making short, clear definitions, Q&As, and small blocks that can be copied and pasted.
- Use structured FAQs, definitions at the beginning of content, and short paragraphs that AI can read.
- Brand signals are more important. Mentions of your brand and a consistent brand identity help AI engines connect your site. (wix.com +1)
One part of SEO in 2025 is not being hidden from AI. Make your content easy for both people and machines to read.
9. Building backlinks, outreach, and authority
You still have to do off-page SEO even with Wix.
- Make guides, original data, and interviews that people want to link to.
- Get in touch with niche websites, local blogs, and directories for your field.
- Digital PR, guest posting, and social sharing can all help your site get more traffic.
- Wix has some tools to help you keep an eye on your backlinks and look out for spammy ones.
A Wix site with a lot of good backlinks can do well in the competition. The strategy, not the platform, is what holds it back.
10. Keep an eye on things, make changes, and repeat: SEO is never done.
- Use SEO tools like Google Search Console, Wix Analytics, and others to keep an eye on impressions, CTR, click depth, and queries.
- Keep an eye on which content gets traffic and which doesn’t. Get rid of or change the ones that don’t work.
- Check out SERP features: if your pages show up in snippets or knowledge panels, write down how to do that more.
- Keep an eye on Wix’s SEO updates because they are always making improvements. (wix.com +2, wix.com)
SEO never stops. Set up quarterly reviews, content updates, and technical audits.
