Hiring an SEO expert is a big decision. Done right, it can boost your traffic, leads, and online visibility. Done wrong, it can drain your budget, waste time, or even damage your site. The key is asking smart questions that help you separate genuine professionals from empty promises.
Here are the questions you should always cover when interviewing an SEO expert.
Don’t settle for vague claims like “we’ll increase traffic.” A real expert should explain how they combine technical SEO, content optimization, on-site improvements, and link building to meet your business goals.
Proof matters. Ask for before-and-after data, references, and realistic timelines. If they hesitate or refuse, that’s a red flag.
Keyword research isn’t about chasing big numbers. A trustworthy SEO expert chooses keywords based on search intent, difficulty, and alignment with your services—not just the highest volume ones.
SEO goes beyond content. Your expert should know how to fix crawl errors, mobile issues, schema markup, canonicalization, and site structure to ensure your site is healthy and indexable.
Ask where and how they acquire backlinks. Good answers include outreach, partnerships, and content-driven links. Be cautious if they push cheap directory links or bulk link schemes.
Our team takes care of your SEO, social media, website, and content.
You deserve clear updates, not confusing dashboards. Ask for sample reports and find out what metrics they’ll track—traffic, rankings, conversions—and how often you’ll review them together.
Will a senior strategist handle your account, or will it be passed to a junior? Will you have a single point of contact? Clarify responsibilities to ensure quality and accountability.
SEO evolves constantly. A reliable expert should follow Google announcements, blogs, algorithm updates, and industry research—and know how to adapt strategies when things shift.
No one can guarantee a #1 ranking overnight. Expect 3–6 months for visible improvements, depending on competition and site health. If they promise instant results, be cautious.
Always ask about contract terms, handover of assets, website access, and exit strategy. A transparent expert ensures there are no ownership disputes later.
These questions help you evaluate how strategic, transparent, and skilled an SEO expert really is. Look for someone who offers proof, communicates clearly, and aligns their strategy with your goals. The right partner won’t just improve rankings—they’ll help your business grow long-term.
Founded in 2021, Sofrcrust is one of the top digital marketing agencies in Pakistan, providing solutions in different areas.
It depends. Freelancers are usually more affordable and flexible, while agencies bring more resources and a wider range of expertise.
Costs vary, but focus on ROI, transparency, and deliverables, not just the price tag.
Most businesses see noticeable improvements in 3–6 months. Be wary of anyone promising overnight success.
Yes, but make sure it fits into a larger SEO strategy. Links alone won’t work without strong content and a healthy site.
Promises like “instant #1 rankings”, secretive contracts, or refusal to explain methods and past results.
Softcrust is one of the leading digital marketing agencies in Pakistan. We specialize in innovative solutions for businesses, offering SEO, PPC, social media, and content marketing. Achieve your online goals with our expert team and exceptional customer service.
Copyright ©2025 Softcrust, All rights reserved.
